Writing ebooks is also an excellent way to gain publicity. Although writing ebooks is much harder than writing articles, your ebooks can help you a lot to increase traffic to your site. Your ebook may contain creativity like pictures, you may cover some topic with more details and you may place more links and ads in it.
Your free e-books (if they are good and informative) may also be distributed virally.* Just be sure to mention in your e-book and on your site on a download page that your e-book may be recommended and distributed freely.
*Viral marketing is a marketing technique where your ad or information is passed on to other people. It is also known as a "word of mouth" advertising. If people are satisfied with you, your site and your services and products, they will recommend it to others. That way a word about your site will reach more and more people and your traffic will increase exponentially!!!! The best way to implement viral marketing on the internet is by:
-Creating and distributing free and informative e-books
-Creating and distributing free articles
-Adding Tell-A-Friend script on your website
E-books can be created in different formats. I don't recommend creating e-books as word or text documents as they can be easily changed. The two standard formats are executable formats "EXE" and portable document formats "PDF".
Executable EXE e-books may not be usable to Macintosh owners, but they will work on a PC. If you want to reach more people, I would recommend creating e-books in PDF format. PDF e-books work both on Mac and PC.
To create professional looking e-books you will need a compiler software and an e-cover design software. There is a very good ecover design program and you can download it for free. It's called Scott's Box Shot Maker and you can download it from HERE.
PDF ebooks can be created with Adobe Acrobat software. However since the price of Adobe Acrobat is too high, I'd recommend you to use other services that can help you create PDF documents for FREE! I will add more information to this page soon.
